Target Corporation (TGT) may have beat Wall Street's expectations for its third quarter earnings, but the big box retailer still faces a long road to recovery in an age dominated by Amazon (AMZN) .

In October at the grand opening of Target's store in Herald Square, CEO Brian Cornell shared his plans for the Target's future. 

When the retail world is chasing Amazon's shadow, Target is making a somewhat contrarian play by betting on bricks-and-mortar retail, by upping its game in the latest tech to lure shoppers.

Will it pay off? No one knows at this stage.

Target's competitors will be watching and for the Target team, it's game on.

More of What's Trending on TheStreet:

Editors' Pick: Originally published on October 20, 2017. 

More from Video

The CEO of Wall Street Disruptor Symphony Reacts to Tuesday's Market Declines

The CEO of Wall Street Disruptor Symphony Reacts to Tuesday's Market Declines

60 Seconds: What is the Yield Curve and Why is it Screaming Recession?

60 Seconds: What is the Yield Curve and Why is it Screaming Recession?

Coke Has Figured Out How to Stay Relevant (Watch)

Coke Has Figured Out How to Stay Relevant (Watch)

Jim Cramer: If You're Afraid of the 10-Year Yield, Go to Cash

Jim Cramer: If You're Afraid of the 10-Year Yield, Go to Cash

Video: Jim Cramer on Rising Interest Rates, Trade Worries & Caterpillar

Video: Jim Cramer on Rising Interest Rates, Trade Worries & Caterpillar