Wall Street legend Sallie Krawcheck is on a mission to help women close the gender investing - and retirement -- gap by "redefining investing for women."

"It's not that we invest differently from men. It's more about how we just do nothing" when it comes to investing, she says.

So she co-founded Ellevest, a digital investment platform aimed at helping women stop the inertia.

And she is selling her mission to the professional community. She recently received $34.6 million in funding the likes of Salesforce Ventures (CRM) , Morningstar and Mellody Hobson president of Ariel Investments to name a few.

Throw in the first $10 million she got from the people like Mohamed El-Erian and Venus Williams back in 2015, and she's up to $44.6 million.

"So we have work to do," says Krawcheck, as CEO of Ellevest.

And that means getting more women to the table.  Listen in to her how.

 

And for more from Tracy Byrnes and Alpha Rising, watch:

More from Video

Replay: Jim Cramer Talks Micron, Darden, Elanco, Tilray and More

Replay: Jim Cramer Talks Micron, Darden, Elanco, Tilray and More

Is the Cannabis Crazy Equivalent to the Dot Com Bubble? Watch!

Is the Cannabis Crazy Equivalent to the Dot Com Bubble? Watch!

Economist Perspective: Rising Wages

Economist Perspective: Rising Wages

Eventbrite Shares Surge in NYSE Debut

Eventbrite Shares Surge in NYSE Debut

60 Seconds: The Documents You Need in a Disaster

60 Seconds: The Documents You Need in a Disaster