Mars Inc. has a new tool to tackle climate change by using wind power to make your M&M'S.

"We want to make sure that everyone understands that climate change is a real issue," says Berta De Pablos-Barbier, president of Mars Wrigley Confectionery U.S. when we spoke to her at the M&M'S store in Times Square, NYC.

The Fans of Wind energy campaign is part of Mars' Sustainable in a Generation Plan, which includes $1 billion investment over the next few years, to tackle climate change and the scarcity of resources. 

Many businesses are embracing sustainable practices these days, especially since wind and solar actually have become cheaper than fossil fuels. More importantly, investors realize that the long-term risks of not addressing the climate crisis eventually will affect their bottom line.

De Pablos-Barbier talked to #AlphaRising about how Mars is the first major food business to source all of its electricity for its U.S. operations from renewable sources. 

Saving the Earth, one M&M at a time.

And for more from Tracy Byrnes and Alpha Rising, watch:

 

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