If you saw the Premiere of Shark Tank's ninth season on ABC (DIS) , you saw Virgin (VA) Founder Richard Branson dive right in.

But that is apparently just the start of the drama. TheStreet's Scott Gamm sat down with Robert Herjavec who discussed the celebrity guest Sharks we have not yet seen. When it comes to their business success, Herjavec said "You get to be a shark by being a slouch."

He said the celebrities bring new perspectives into the tank. He even recalled how he and Bethenny Frankel looked at the same business but saw different opportunities for investing. He said that their different backgrounds led to them trying to take the same business in different directions.

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