On Tuesday, Apple (AAPL) unveiled a host of new products including the iPhone 8 and the $999 iPhone X.

The event was held from the new Steve Jobs Theater at its new campus Apple Park in Cupertino, Calif.

The tech giant, which boasts an $843 billion market cap, also unveiled another iteration of its Apple Watch, the Apple Watch Series 3. The watch will ship September 19 and cost $399.

TheStreet's Brian Sozzi expects a $2 trillion Apple valuation in 2018.

Apple shares are up 40% since the start of the year, outpacing the S&P 500's 11% increase. 

Investors are betting that Apple can continue to convince consumers to upgrade their iPhones to the latest versions. 

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