Chicken Soup for the Soul Entertainment (CSSE) debuted as public company on Friday. 

"Being public gives us the opportunity to be better known to people for what we're going to do which is direct to consumer online video business - think Netflix (NFLX) for the Chicken Soup for the Soul type content," said CEO Bill Rouhana, adding that many people know the brand from the decades of best-selling books it publishes.

The IPO is a Regulation A+ offering, which is more flexible than a regular IPO that requires a "quiet period."

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Editors' Pick: Originally published Aug. 20.

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