Buying a stock just because you like its products shouldn't be your only investing criteria. 

Just look at the stock price of Snap (SNAP) , the parent of Snapchat, which was almost cut in half since its IPO in March.

On the flip side, shares of Facebook (FB) , Amazon (AMZN) and Apple (AAPL) , which also have popular products, have surged in recent years. 

Let's face it: people have purchased stocks for worse reasons than liking their products. 

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