Katia Beauchamp never imagined she would revolutionize the way we bought beauty products back when she was getting her MBA at Harvard.
What she did know was that less than 2% of beauty products were sold online ten years ago and that if she didn't figure out how to change that someone else would.
And that's exactly how an Alpha Rising thinks.
So in 2010, Beauchamp and her classmate, Hayley Barna, both 27 years old, co-founded Birchbox from their campus apartment. They created a $10/month subscription-based company that targeted women who were looking for new beauty products but didn't want to spend a ton money and commit to big bottles of stuff they may not use.
Basically, they wanted to "try before they buy."
And try they did. Listen to our interview with Beauchamp to get fully inspired.
Want more motivation? Check out these links from #AlphaRising:
WATCH HERE: TheStreet's feature series #AlphaRising:
- EY: No Company Can Afford to Disenfranchise Half the Workforce
- Carly Fiorina: We Have a Shortage of Leaders
- Carly Fiorina's Advice to Young Women: Don't Let Other People Define You
- I'm No Barista, Says Deloitte Managing Principal
- Meet Ford's 23-Year-Old Prodigy Who Holds 15 Patents
- Alpha Rising: Meet The Children's Place CEO Jane Elfers
- Children's Place Is Closing 300 Stores by 2020, CEO Reveals
- Why Shark Tank Star Kevin O'Leary Would Rather Invest in a Startup Run by Women
Editors' Pick: This article was originally published on July 24, 2017.