It's no secret that celebrity endorsements are big business, particularly when an athlete is showcasing the latest and greatest sporting equipment. But when an athlete does something to destroy their career and in many cases their life, companies are quick to ditch a big name to avoid being dragged through the mud with them.
Nike (NKE) has stuck with Tiger Woods through numerous scandals. But will his recent DUI arrest be the last straw despite his statement that an unexpected reaction to a prescription drug led to the arrest?
Aaron Hernandez, Lance Armstrong, O.J. Simpson and Oscar Pistorius collectively lost millions on lost endorsements when they became headlines rather than headliners. CytoSport, Nike (NKE) , Anhueser-Busch (BUD) , Hertz (HTZ) and Oakley are just a few of the companies to leave their star athletes behind.