Project Rock Delta is a sneaker inspired by Dwayne "The Rock" Johnson's "grueling" training sessions. The sneakers have special cushioning to absorb intense impact and offer extended ankle support. Under Armour (UAA - Get Report) could use some of "The Rock's" social media magic to move some merchandise. Johnson posts to 82 million Instagram followers and 11 million Twitter (TWTR - Get Report) followers.
Under Armour signed him to an endorsement deal in January 2016.