Google (GOOGL - Get Report) Maps users can now bookmark favorite places and create custom lists. This helps Google generate more data and compete with Yelp (YELP - Get Report) . Companies can pay to stand out on maps with "promoted pins." They are often accompanied with a company's logo. Revamped local business pages allow businesses to share more information and provide special offers. Google says it is considering ads that pop up as you navigate along your route.