Valentine's Day is something different to everyone, but to brands it means major money. Foursquare analyzed visits from Foursquare City Guide and Foursquare Swarm on Valentine's Day in 2015 and 2016 and collected anonymized and aggregated data about what we're spending money on on V-Day, and the answers probably won't surprise you.
Movie theaters see a 255% lift in foot traffic on Valentine's Day compared to the week before. 64% of Valentine's Day moviegoers visit restaurants before or after the show, while only 23% visit nightlife spots. 43% of movie goers choose to eat out before the movie and 36% choose to eat out after the movie.