Adobe Systems (ADBE - Get Report) shares were in focus on Thursday after it agreed to buy video advertising company TubeMogul (TUBE) for about $540 million. Under the terms of the deal, Abode will put forth a cash tender offer of $14 a share for all of the outstanding common stock of TubeMogul. Adobe says that with the acquisition, the company will give customers a "one-stop shop" for video advertising. TubeMogul CEO Brett Wilson will lead the TubeMogul team as part of Adobe's Digital Marketing business. The transaction is expected to close next year.