Alliance MMA (AMMA) shares traded down following the mixed martial arts promoter's recent IPO, but the fight - and the category - is just getting started, said the company's CEO Paul Danner. Alliance MMA, which last traded around $4 a share after pricing its IPO earlier this month at $4.50, is a mixed martial arts (MMA) promotion company offering the premier developmental league for aspiring MMA fighters to advance to the sport's highest level of professional competition. Or in other words, a minor league for aspiring MMA fighters. Danner said Alliance MMA's mission is to identify and develop the next generation of Ultimate Fighting Championship (UFC) and other premier MMA promotion champions in the world's fastest growing sport. Danner said Alliance MMA will also be dedicated to generating live original sports media content, expanding internationally, and securing major brand sponsorship revenue for live events, digital media platform and its Alliance MMA contracted athletes. One thing Danner is not concerned about is losing his top talent to the UFC.