PepsiCo's (PEP - Get Report) Frito-Lay division is partnering with Rock the Vote, the non-partisan organization that aims to get young people to register and vote in elections. Frito-Lay's Doritos brand has introduced a limited edition bag of Doritos that no one should want. The Doritos bag is filled with tasteless cardboard chips, to bring home the idea that if don't make choice, you don't get a choice. Doritos wants to hammer home the idea that if you don't go out and vote, someone else will be choosing your next president. TheStreet's Rhonda Schaffler has details from Times Square.