Americans are raising their tastes in liquors and that's good news for top-shelf spirit-maker Pernod Ricard (PDRDF) . 'The market is being driven by premium brands and that is good news for the likes of Jameson,' said Alexandre Ricard, CEO of Pernod Ricard. 'And the higher you go up the ladder, the more dynamic that is for the industry.' Last week, the world's second-based drinks maker after Diageo (DEO) said that on an organic basis, sales rose two percent to €8.68 billion in fiscal 2016, as growth in the Americas picked up momentum particularly in the U.S. Sales in the Americas grew by four percent, up from a two percent growth rate the year before. 'We are very bullish on China medium term, but right now the environment in China is a little subdued,' said Ricard. On its home turf of France, Ricard said the decline in tourism due to recent terrorist incidents is not hurting the company's overall business, as tourists will consume their products elsewhere. Focusing on Pernod Ricard's brands, strong performances of Jameson, Ballantines, Perrier-Jouet and Indian whiskies outshone Chivas and Absolut, where the company said it experienced difficulties, although year-on-year trends in the U.S. are improving.