Impact investing takes a twist with a new fund launched by Freedom Capital, which seeks to invest in companies that socially responsible funds shy away from. That includes gun manufacturers, oil companies and defense companies, just to name a few. ‘Every investment has to stand on its own,’ said Jeff McClure, CEO and Co-Founder of Freedom Capital. ‘But I think as some of these investments have lost favor from the institutional capital markets, that doesn’t mean they’re not necessarily good investments.’ McClure has one guiding principle in finding a market opportunity. 'It's any opportunity that we believe enhances the prosperity, security and freedom of the United States and its allies,' said Jeff McClure. McClure points out that there is $6.5-trillion invested in socially responsible funds, and Freedom Capital saw an opportunity to create a different kind of fund. 'We view ourselves as an impact investor, just as the other 6 and a half trillion dollars of capital that raises its hand and says we have an agenda. Perhaps ours is just a different choice,' he said.