In Monday's Analysts' Actions, Wall Street analysts are positive on PayPal (PYPL) and Costco Wholesale (COST), while others say DSW's (DSW) future looks gloomy. PayPal was added to Goldman Sachs' 'conviction BUY' list with a $45 price target. Analysts said the company has a compelling valuation. Active users and wallet share, merchant adoption and Braintree could give the company's total payment value growth a boost. Overall, the company has a strong growth trajectory. A bullish outlook on Costco as well. UBS upgraded the warehouse retailer to BUY from NEUTRAL and lifted its price target to $180 from $153. Analysts cited higher membership fees thanks to the company's switch from American Express (AXP) to Visa (V). In another note, Canaccord Genuity made some bearish calls on DSW. The firm downgraded the company to HOLD from BUY and dropped its price target to $24 from $37. Weak traffic trends have continued into October, analysts said. As a result, they're less convinced in the company's ability to boost sustainable comp growth. TheStreet's U-Jin Lee reports from New York.