In Wednesday's Analysts' Actions, we highlight upgrades for American Express (AXP) and Charles Schwab (SCHW), as well as negative notes Zulily (ZU) following its disappointing first quarter results and soft guidance. Analysts at Bernstein raised their rating on American Express to OUTPERFORM from MARKET PERFORM. The firm believes the company's risk/reward is dramatically skewed to the upside. Bank of America/Merrill Lynch upgraded Charles Schwab to BUY from NEUTRAL, and raised its price target to $36. And, Zulily had its price target lowered by analysts at Citigroup with a NEUTRAL rating. The online retailer was also downgraded to HOLD from BUY at Stifel. TheStreet's Kurumi Fukushima reports in New York.