The emerging affluent look different from the established millionaires of today, according to MainStreet's Juliette Fairley. More than two-thirds of the emerging wealthy are women and about one-quarter are non-white. This is due in part to the rise of the Internet, according to Derek Holman, co-founder of EP Wealth Advisors. He says with the Internet, good ideas and intelligent people regardless of gender have more ways to rise up and break from the pack. The emerging affluent demonstrate some similar attitudes and behaviors as today's millionaires. Some 31% of the emerging affluent are concerned about supporting their desired lifestyle in retirement compared to 32% of millionaires.