Kim Kardashian Hollywood, Angry Birds, Candy Crush. Are mobile games one-hit wonders or is there sustained, long-term growth in the industry? David Lord, CEO of Jumpstart, tells TheStreet’s Jill Malandrino, JumpStart is the leader of learning-based games for over 20 years, with mobile being key to extending the platform. Mobile is where 80% of the interaction comes from, taking the platform from local to global. In fact, 60% of the business is international. Lord says creating educational content in partnership with major consumer brands helps to create staying power. DreamWorks Animation became an investor about two years ago. JumpStart has the exclusive license to create learning-based games for each of DreamWorks’ animated feature films like How to Train Your Dragon and Penguins of Madagascar.
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