Amid a recent PR triage situation, Uber is offering up a positive spin on the company by offering a student debt assistance program for employees. This program, called Uber Scholar, rewards drivers with a 1% fare-matching guarantee for peak-hours driving. Of course, the existence of this program is partially indicative of the tarnished American dream at its finest: college-educated cab drivers can’t convert the degree, the one they went into debt for, into a full-time job. With student debt soaring and recent grads finding themselves in various states of unemployment and underemployment, this offering is an attractive way for debt-saddled grads to make extra cash while steering funds toward paying down their debt. But is it just a PR push?
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