Consumer spending on gift cards will rise again this holiday season, said Talbott Roche, President of Blackhawk Network. Roche added that the company is adding retailers and e-tailers to its network ahead of the Christmas selling season, both domestically and abroad. She said the company's shares have been performing well this year as a result of the company's increasing visibility, greater acceptance of the incentive market, as well as Blackhawk's recent purchase of incentive solutions provider Parago. Finally, Roche defended Blackhawk's technology against critics claiming the company's business is easily copied.