There is a disparity in recycling standards across the country and municipalities do not have enough funding to invest in the infrastructure to develop recycling systems, said Ron Gonen, founder of the Closed Loop Fund. The Closed Loop Fund promotes the idea of diverting waste from landfills into the recycling stream and back into the corporate supply chain. The fund raises money from partners including Wal-mart and Coca Cola in order to give municipalities access to zero interest loans to build recycling infrastructure and consumers the opportunity to recycle easily and efficiently.