JB3 Innovations, a product development company focused on medical rehabilitation, physical therapy, and fitness training solutions is spearheaded by former NBA pro-turned-inventor and entrepreneur Jonathan Bender. He tells TheStreet’s Jill Malandrino pro athletes are products themselves with a very short shelf life, so developing a long-term plan for young athletes and making it fit together with their sport is key. For example, the average NBA player has a 5-6 year career lifespan and its crucial to take advantage of the marketability, financial planning and education while the checks still come in. Bender recommends athletes look to industries that naturally fall into the experience they can draw on from their respective sports.

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