With many retailers reporting rising August same-store sales, Wharton School marketing professor David Bell says the data is encouraging, but he'd like to see less reliance on sales and discounts this holiday season. Bell says the growth trajectory in retail is positive, and come the holidays, the peak shopping season of the year, he'd like to see retailers do something different than typical promotions in order to drive growth. He would like to see retailers focus on improving the customer experience, loyalty programs and consumer engagement on mobile devices -- those are features he believes get shoppers coming back.

More from Video

Real Money Video Wrap: GE Jumps as Analysts Look to Price in Bottom

Real Money Video Wrap: GE Jumps as Analysts Look to Price in Bottom

What the Trade Truce Means for the Markets

What the Trade Truce Means for the Markets

The 9 Highest - Paid CEOs

The 9 Highest - Paid CEOs

Stocks End Indecisively, General Electric Rises, Key Trends You Need to Watch

Stocks End Indecisively, General Electric Rises, Key Trends You Need to Watch

Yield Curve May Not Indicate a Recession -- What It Means for Stock Investors

Yield Curve May Not Indicate a Recession -- What It Means for Stock Investors