Facebook brought identity to the internet, but a crop of new apps such as Whisper and Yik Yak promise to provide anonymity to social media interaction. In August, InterActive Corp's Ask.com purchased anonymous Q&A site Ask.fm as its entry into the anonymous web, wherein users can ask questions without signing into a social media platform. Ask.fm has 180 million regular monthly users with an estimated 40% under the age of 18. Ask.com CEO Doug Leeds explains the reasoning behind the investment, how it fits into IAC's broader strategy and how the company can protect its users and itself when anonymity becomes a factor.

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