It's easier for a company to raise profits and lower costs through focused growth than mindless expansion, said Sanjay Khosla, author of "Fewer Bigger Bolder". Khosla talks about how the "wisdom of less" enabled him to raise revenue from $5 billion to $16 billion in 6 years when he served as Kraft's president of developing markets. By chopping away all its extraneous products, Kraft turned the Oreo into the top ranked cookie brand in China. Khosla, who is now a senior fellow at the Kellogg School of Management, also discussed how he was able to successfully refocus a Unilever brand in the face of serious price competition.

If you liked this article you might like

3 Reasons Why Mondelez's Embattled CEO Has Failed the Oreo Cookie Maker

5 Toxic Stocks to Sell Now

Pumpkin Is the New Black -- Season's Hot Flavor Is Everywhere You Look

6 Factors That Help Sustainably Minded Firms Rake in the Green

Where to Find Free (and Almost Free) Hot Dogs on National Hot Dog Day