Diners are choosing fast casual restaurants over fast food as the economy improves and employment increases, said George Michel, CEO of Boston Market. Michel said Boston Market, which is privately owned by Sun Capital, has been able to grow its market share and store count in the face of growing competition because it remains the sole seller of rotisserie chicken. That said, Michel added that the company is entering the "burger wars" with its new BLT Rotisserie Chicken Burger. Finally, Michel said technology now plays an important role in enabling customers to order and pick-up their meals quickly, and that chicken prices are not spiking due to supplier M&A.

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