Everybody needs their Beauty Sleep and it should be time well spent. Novosbed.com strives to make mattresses better via a direct sourcing model, transparency design, delivery services and proactive customer service. CEO, Sam Prochazka, says that there is plenty of growth in the specialty mattress segment, particularly with online, with a projected growth rate of 18%. The difference between Prochazka's company and Select Comfort and Tempurpedic is Novosbed is 100% online and has more control over costs and focus on customer service. Finally, Prochazka addresses plans for future growth and potentially going public.