Any company in business is collecting a good bit of data, from sales to profits to why a customer is buying a certain product. According to Brian Sozzi, these are what are known as “fun facts”, which are the byproduct of a company trying to win in their respective market each and every day. Planet Fitness, a rapidly growing Northeast-based gym chain, has an array of fun facts from its rising number of Nike and Under Armour apparel wearing members. For starters, the company is amassing an astounding four million plus workouts a week on the back of its low price, high value business model. As for the other fun facts? Sozzi breaks them all down for Twitter and Instagram sharing purposes in this video.

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