How much does a person really know about the supermarket business? For example, did you known there is special lighting placed over the fruit and veggie sections to bolster freshness perception? Or, why a can of Campbell’s chicken noodle soup seems to be displayed right at eye level, while a less popular brand is parked near the cold, dirty floor. Well, attention shoppers! The grocery business is locked and loaded for significant big-time change due to the infusion of technology. From big data and cloud services, companies such as IBM, NCR, and Toshiba are on the attack in seeking to improve shopping experiences. In an exclusive interview with IBM’s Retail Consulting Team Leader of Grocery, Bill Gillispie details what grocery store of the future will look like.