The Loyal3 Platform allows companies to reward their favored customers with access to initial public offerings. CEO Barry Schneider describes AMC's IPO to TheStreet's Debra Borchardt and explains how the company gave its loyalty card members access to its recent IPO. Schneider said that Santander Consumers did the same thing. These companies are so consumer friendly that they extend that courtesy to their company's public offering. Loyal3 has signed an additional four companies for June. Schneider says Loyal3 is the world's first social IPO platform and it aims to democratize the stock market.

More from Video

Stock Market Just Took Another Beating -- Here's What You Need to Know

Stock Market Just Took Another Beating -- Here's What You Need to Know

This Is What's Hot Thursday - Stocks Slide, Intel's CEO Woes & Major Movers

This Is What's Hot Thursday - Stocks Slide, Intel's CEO Woes & Major Movers

Dunkin' Donuts Should Just Sell Itself Already

Dunkin' Donuts Should Just Sell Itself Already

Video: What Oprah's Content Partnership With Apple Means for the Rest of Tech

Video: What Oprah's Content Partnership With Apple Means for the Rest of Tech

Intel CEO Out After Past Relationship With Staffer - Why Stock Is Now in Play

Intel CEO Out After Past Relationship With Staffer - Why Stock Is Now in Play