Impact Investors seek to create a positive impact on society as well as earn a profit, says Margot Brandenburg, co-author of "The Power of Impact Investing". Brandenburg says impact investing is different from socially responsible investing because it attempts to build solutions as opposed to screening out problems. She says individuals and institutional investors must prioritize the level of financial return they seek relative to the investment's social impact.

If you liked this article you might like

How 1-800-Flowers Preps for Valentine's Day Crush

How 1-800-Flowers Preps for Valentine's Day Crush

Forget Gold and Platinum! Give Your Sweetie Iridium this Valentine's Day

Forget Gold and Platinum! Give Your Sweetie Iridium this Valentine's Day

News Corp. Beats on Bottom Line Despite Sluggish Ad Sales

News Corp. Beats on Bottom Line Despite Sluggish Ad Sales

Nvidia Q4 Beats Street on Top and Bottom Lines

Nvidia Q4 Beats Street on Top and Bottom Lines

Coca-Cola: We'd Like the World to Buy a Coke Zero -- or a Smartwater!

Coca-Cola: We'd Like the World to Buy a Coke Zero -- or a Smartwater!