Amazon announced the launch of a new wearable technology store on its website today, saying that consumers are "increasingly coming to Amazon to shop and learn about these devices.” This move shows that Amazon is still optimistic about wearables, even as press surrounding the devices has been mostly negative, focused on the Nike layoffs and the Fitbit Force recall. However, Amazon is likely looking at positive statistics showing that one in ten Americans own a wearable device, with more likely to buy.

If you liked this article you might like

7 Inexpensive ETFs for Small-Cap and Micro-Cap Exposure

7 Inexpensive ETFs for Small-Cap and Micro-Cap Exposure

Video: Best Presidents Day Deals!

Video: Best Presidents Day Deals!

From Catalogs to Catastrophe: A Sears Timeline

From Catalogs to Catastrophe: A Sears Timeline

Inside Goldman Tech Conference: Key Takeaways on Bitcoin, Ethereum and ICOs

Inside Goldman Tech Conference: Key Takeaways on Bitcoin, Ethereum and ICOs

Only Wall Street's Dumbest Think Amazon Will Be Able to Skirt Regulation Forever

Only Wall Street's Dumbest Think Amazon Will Be Able to Skirt Regulation Forever