How is it possible to innovate on a product like fruit which seems to be pretty evolved? Tariq Farid, CEO of Edible Arrangements, has found the way, taking his two-store operation to over 1,200 retail centers with sales of $500 million in 2013 in 15 years. Farid reveals what has worked for Edible Arrangements, including customer feedback, and what the company is focusing on going forward. Although online is an important vertical for gifts, Farid sees a comeback in brick and mortar stores.

More from Video

Tip For Financial Advisors: Think Outside the Box

Tip For Financial Advisors: Think Outside the Box

Here's Why Stock Picking Is Especially Important in the Retail Sector

Here's Why Stock Picking Is Especially Important in the Retail Sector

Meet Blackbird, the New 'Uber of the Skies'

Meet Blackbird, the New 'Uber of the Skies'

Former U.S. Education Secretary: Voters Are to Blame for Struggling Schools

Former U.S. Education Secretary: Voters Are to Blame for Struggling Schools

Here's How to Trade Walmart, Nordstrom, Macy's and J.C. Penney After Earnings

Here's How to Trade Walmart, Nordstrom, Macy's and J.C. Penney After Earnings