Pinterest CEO Ben Silbermann unveiled a new search technology Thursday evening called "Guided Search" that aims to help users navigate the site, which has over 30 billion individual pins. Guided Search is optimized for mobile and designed to require as little typing as possible. Where Google requires precise queries in order to deliver, this new search technology is designed to provide search results you didn't even know you were looking for. Pinterest also has more users than both Twitter and Instagram and is a company worth keeping an eye on.

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