J.C. Penney sure had a brutal 2013 financially. Huge operating losses. Weak sales. Disappearing cash flow. But what's going on now as spring finally gets underway? There is more to know than the company's new underwear deal with supermodel Elle Macpherson. Belus Capital Advisors' Brian Sozzi shares three less obvious things happening at J.C. Penney in the first quarter, including a redesigned home goods department, online ordering, and a revamped kid's section with Nike and Adidas apparel.

At the time of publication, Sozzi was long XXX, although positions may change at any time.

At the time of publication, Sozzi held no position in the stocks mentioned.

Brian Sozzi is the CEO and Chief Equities Strategist of Belus Capital Advisors. He is responsible for developing and managing an equities portfolio of mid- and large-cap positions, in addition to leading the firm's digital content initiatives. He is also a personal finance columnist for Men's Health magazine.

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