You could cut the tension with a plastic knife. The turf war for the breakfast crowd is heating up between McDonald's and Yum! Brands' Taco Bell, each goading the other with not-so-subtle tweets and tongue-in-cheek commercials. In Taco Bell's latest 30-second spot, an 80's stereotype shuns the Egg McMuffin when he embraces his new updated lifestyle (and breakfast). But McDonald's has landed a few well-aimed punches too. Nearly two weeks in, what's the tally? And who is actually winning the war?