Parents can use everyday situations to spark conversations about money, whether it¿s using coupons at the grocery store or visiting the ATM, and discussing college is no exception, says Stuart Ritter, senior financial planner at T. Rowe Price. By talking about college early with your kids, they will learn about the costs and why it is important for the family to save for college¿especially since 77% of parents expect their kids to pay for some of their own college education.

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