Cognizant Chief Strategy Officer Malcolm Frank tells TheStreet's James Rogers that the next big trend in tech will be "code halos" - virtual "halos" of information that surround people and objects. Companies can turn "code halos" to business advantage, according to Frank, highlighting the successes achieved by the likes of Amazon, Pandora and Netflix, which have all mined data to tap latent consumer demand. The CSO also cites Nike's FuelBand as a great example of a "code halo" device.

More from Video

REPLAY: Jim Cramer on Tariff Worries, Oil, Alphabet and Centene

REPLAY: Jim Cramer on Tariff Worries, Oil, Alphabet and Centene

Video: Athens Stock Exchange CEO on What's Next for Greece's Debt Woes

Video: Athens Stock Exchange CEO on What's Next for Greece's Debt Woes

Will Tesla CEO Elon Musk Really Pulverize the Haters?

Will Tesla CEO Elon Musk Really Pulverize the Haters?

Jim Cramer's Investing Rule #4: Buy Damaged Stocks, Not Damaged Companies

Jim Cramer's Investing Rule #4: Buy Damaged Stocks, Not Damaged Companies

Jim Cramer's Investing Rule #3: Don't Buy Stocks All at Once

Jim Cramer's Investing Rule #3: Don't Buy Stocks All at Once