King Digital Entertainment, the maker of the popular smartphone game Candy Crush, will price its shares Tuesday. The game developers' IPO is set at more than 22 million shares and sees pricing between $21 and $24 a share to raise $533 million. King is valued at 2.9 times projected sales according to a 2014 revenue estimate by Sterne Agee Leach Inc. -- that's about half the price of rivals Giant Interactive Group at 6.3 and 43-percent cheaper than Zynga at 5.1 times projected sales.

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