Oppenheimer gave Amazon shares a target price increase today, primarily due to the company planning to charge customers a higher yearly fee for its Amazon Prime service. Currently the membership costs $22 a year but it will soon rise to $99 a year. Amazon will also start shipping its video streaming device in April and will be working with their web retail partners like Staples and Best Buy. The price for the video streaming device is still uncertain.

This article was written by a staff member of TheStreet.

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