Americans have definitively developed the taste for Irish whiskey and not just on St. Patrick's Day. In 2013, 2.5 million cases were sold, up 17.5% from 2012. Paul Di Vito, VP of Irish And North American Whiskey at Pernod Ricard, says the category is still in its infancy. And while Irish whiskey has established strongholds in markets like New York and San Francisco, other U.S. cities remain relatively unpenetrated, creating opportunities for market leader Jameson, as well as smaller craft brands.

Disclosure: TheStreet's editorial policy prohibits staff editors and reporters from holding positions in any individual stocks.

If you liked this article you might like

Pernod Ricard Slides As Strong Euro Weighs on Outlook

Burberry Shares Gain As Billionaire Albert Frere Ups Stake

Chinese Thirst Propels Remy Cointreau To Big First Quarter

Remy Cointreau Leaps on China's Thirst for Top-Shelf Drinks

LVMH Warns of Hennessy Cognac Shortages Following Stunning First Quarter