Amazon's premium service Amazon Prime just got a little more expensive. Subscribers received an email Thursday morning notifying them of a 25% price hike to $99 a year from $79. Even so, this is the service's first price increase since it was introduced in 2005, despite rising fuel and transportation costs and expanded shipping eligibility. An increase was recently hinted at in the company's quarterly conference call in January, though management said prices could be bumped by as much as $40.

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