Alison Partners wanted to create a buzz at SXSW, so they teamed up with famous bakery chef Dominique Ansel, famous for creating the cronut. Crowds waited in line for hours to get a specially-created cookie shot -- a chocolate chip cookie shaped like a shot glass, lined with chocolate and filled with vanilla flavored milk. One strategically placed picture on Instagram went viral, drawing hundreds hoping to get the one of a kind treat.

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