Mondelez, the maker of Oreos combined efforts with Twitter to make custom filled cookies. Tweets from the SXSW conference are configured into an algorithm that determines the flavors of the Oreo in an example of the efforts that digital technology is making in the retail experience. The one of a kind machine contains 12 tubes of fillings that spin over the cookie sandwich before squirting the filling in various patterns before releasing the cookies into a cup.

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