Breakfast is the most important meal of the day, and that's a saying Starbucks, Taco Bell and McDonald's are taking to the bank. Breakfast, typically an afterthought on fast food menus, is heating up to be a big moneymaker. Starbucks recently expanded its range of breakfast sandwiches, a natural fit given the popularity of its coffees in peak morning hours. But Taco Bell also recently entered the market with its breakfast burritos and tacos, and McDonad's is gearing up to extend its breakfast hours.

More from Video

60 Seconds: What the Heck is GDPR?

60 Seconds: What the Heck is GDPR?

Jim Cramer: Why I am So Bullish on Apple's Services Revenue

Jim Cramer: Why I am So Bullish on Apple's Services Revenue

Jim Cramer: Does Saudi Arabia Think Oil Prices Are Too High?

Jim Cramer: Does Saudi Arabia Think Oil Prices Are Too High?

Video: Jim Cramer on North Korea, Oil Prices, Apple and Carnival Corporation

Video: Jim Cramer on North Korea, Oil Prices, Apple and Carnival Corporation

Cramer: North Korea Market Selloff Means Buying Opportunities in Domestic Stocks

Cramer: North Korea Market Selloff Means Buying Opportunities in Domestic Stocks