Apple is launching its integrated car system CarPlay on Monday. It will allow iPhone users to use their phone features in-car with help from virtual assistant Siri. Mercedes, Ferrari and Volvo will roll out CarPlay this week. Apple claims it is a leader in car technology, but Google has been more prominent in its car technology. Apple is also getting some grief for calling its product CarPlay, since Google's entertainment hub is called Google Play. iCar wasn't available?