Salesforce.com CEO Marc Benioff wants to be seen as the "undisputed king" in the customer relations software space, according to TheStreet's Jim Cramer. Benioff is doing more in social, mobile and the cloud than anyone else except Facebook and Google, says Cramer. Benioff has been on an acquisition spree, even buying one of Cramer's favorites, ExactTarget, for $2.5 billion. Separately, Cramer says Benioff is more transparent when it comes to quarterly earnings than most other CEOs.

At the time of publication, Cramer was long ___.

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